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The Rise of Home Based Business Sector in the Post-Pandemic Era

Trendy entrepreneurs are creating successful businesses every day, and new innovative concepts are constantly being developed. The hottest business right now is the digital home business platform. It offers flexible working hours and global reach.

Learn how to create a digital home business, and stay tuned for our upcoming articles.

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The Surge in Home Based Business

A Statistical Comparison Over the Last Five Years

In the past five years, the landscape of entrepreneurship has been significantly reshaped by the rise of the home based business sector.

Now days more people want a flexible work environment, such as launching a home based business from the comfort of their home.

This report takes a look at a comparative analysis from 2019 to 2023.

1. Home Based Business Fast Growth

As seen in 2019: The home based business represented about 50% of all small businesses in the United States. Traditional office spaces were still the norm, and working from home was associated mainly with freelancers and small-scale entrepreneurs.

Going back to 2020, we witness a dramatic shift. Business lockdowns and social distancing occurred. During that time, approximately 64% of new businesses were started from home by the end of the year. This 14% increase from 2019 reflects how rapidly entrepreneurs adapted to the changing environment.

By 2022, 70% of new small businesses were home based. The rise in e-commerce and digital home business services as more entrepreneurs capitalized on online platforms to reach their customers.

In 2023, the proportion of the home based business sector reached 72%. The slight increase from 2022 underscores the enduring appeal of home entrepreneurship, even as traditional workplaces begin to reopen.

2. Impact of Remote Work on Home Based Business Startups

Before the pandemic, only about 15% of the U.S. workforce was fully remote. This relatively low percentage limited the sector of home based businesses.

The COVID-19 pandemic caused a shift to remote work. During the year 2020 this figure surged to 42%. This shift was a major driver for the increase in home based startups. As more people became accustomed to working from home.

A promising opportunity began for the potential home based business owners to start their own ventures. Although the initial shock of the 2021 pandemic era had passed, about 35% of the workforce remained remote.

The remote workforce stabilized at around 30% during 2022, with many workers and employers embracing hybrid models. Despite this slight decline, the number of home based businesses continued to grow.

Remote work-from-home flexibility is responisble for the surged of the home based business industry’s growth.

3. Demographic Shifts in Home Based Entrepreneurship

 Younger Entrepreneurs: Millennials and Gen Z have been at the forefront of the home based business boom. From 2019 to 2023, the number of home based startups launched by these younger generations increased by 15%.

The driving point responsible of the home business growth:

  • The comfort of working from home.
  • Flexible work environments.
  • Technology advancements.

Women Entrepreneurs: The number of women starting a home based business has increased by 20% over the last five years. The need for work-life balance, particularly during the pandemic motivated many women to pursue entrepreneurship from home.

Retirees: There has also been a noticeable 12% increase in home based businesses among retirees (aged 55 and older). Many retirees leverage their experience and knowledge to start new ventures, often in consulting, coaching, or creative fields.

4. Technological Advancements

E-commerce Boom: A major factor in the rise of home based businesses. From 2019 to 2023, there was a 30% increase in businesses operating primarily through online platforms.

  • Entrepreneurs can market to a global customer base from the comfort of home.
  • New technology has made e-commerce an attractive option for many entrepreneurs.

 Freelance Platforms: Upwork and Fiverr are responsible for leading to a 25% increase in the number of home based freelancers. Entrepreneurs can find clients and offer services without needing a traditional office space.

5. Industry-Specific Trends

 Online Education: The demand for learning has driven a 40% increase in home based educational businesses. Entrepreneurs in this sector offer online courses for tutoring, and educational content creation.

 Health and Wellness: This industry has seen a 35% rise in home based businesses. This includes fitness coaching, mental health services, and wellness product sales, all of which have become more accessible through online platforms.

Creative Services: Home-based graphic design, writing, and content creation businesses have grown by 25%. Due to flexibility and low overhead costs make them ideal for a home-based model.

The world has seen a remarkable shift towards a home based business industry in the last five years. A growing change in work patterns, advancements in technology, and a growing desire for flexibility.

The Best Job Without A College Degree

Securing the best job without a college degree is feasible in today’s job market. The evolving landscape emphasizes skills over formal education, with industries like technology and trades valuing experience and proficiency.

Click here to learn more about the best job without a college degree.